SEO-Authority.com

Why You should Focus Your SEO Efforts On Google

1/9/2010 18:37

Experian^® Hitwise^® announced today that Google accounted for 71.43 percent of all U.S. searches conducted in the four weeks ending Aug. 1, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

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Convert More Website Visitors To Customers

1/9/2010 18:35

Check the following six points to find out if your website turns enough visitors into customers:

1. What is your website about and what's in it for the visitor?

You have only a few seconds to keep a visitor on your page. If the visitor is not convinced within seconds that your site is worth reading, he'll go away.

Clearly tell your website visitors which problem your product solves and why your solution is better than other solutions. This piece of information should be presented as prominently as possible.

2. Is your website trustworthy?

Tell your visitors who you are and don't hide your address. If possible, show customer testimonials. Show your website visitors that you are a real company and that you can be trusted.

Are you a member of an industry organization? Has your company received awards? Tell your website visitors!

3. Does your website look professional?

Another way to create trust is to use a professional website design. Avoid clutter and extreme colours. Use a clear design that makes it easy to read your web pages.

If your website displays ads, consider if they distract your website visitors too much from the real content. Your website visitors might also wonder why your site shows ads for other companies.

4. Make it as easy as possible for your website visitors

Tell your website visitors what you want them to do: "Download the free demo", "Create a free account", "Download the free white paper", "Subscribe to our newsletter", etc.

Focus on a single task. Don't ask the customer to subscribe to your newsletter or to download the demo or to request more information. Focus on a single task and tell the visitor in great detail why it would be good for the customer to complete that task. Of course, you can use different tasks on different pages of your site.

Add user instructions to every task. The less your website visitors have to think about how to complete the task, the better.

5. Make it a risk-free experience for your customers

Emphasize your respect of privacy and remove unnecessary fields from your sign-up forms. Avoid registration forms or make the forms as short as possible. The more fields a form has, the less people will fill it out.

Offer money back guarantees and other guarantees that show your website visitors that it is risk-free to complete a task on your website. Always deliver on your promises!

6. Give search engines what they want while pleasing your website visitors

The title and the major tag line on your web page should contain the main selling proposition of your website and one or two good keywords.

When a searches sees your website in the search results, the title will show the searcher that the he has found a good match. The content on your web page should confirm and clarify this with more detail.

Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when you achieve high rankings through SEO. Please contact us for further assistance on landing page optimisation.

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NEW SEO Strategy Creation Service

12/8/2010 6:10

We are pleased to announce our new SEO Strategy creation service. 

So how does this differ from any other SEO Strategy?

We recognise that more and more and more people want to understand SEO for themselves so they can implement it whilst maintain full control over their website and business.

For years SEO Agency’s have been quoting phrases like:

 -Your site has canicalisation issues!

 -Your robots.txt file is preventing web bots from indexing your site!

 -Your meta data does not reference your keywords correctly!

 -You need multiple one way thematic links on content related sites!

All though in many cases these statements are true, these can leave you thinking that you must use an SEO Agency to implement changes for you.

Not correct.  Here at the SEO Authority, we are helping more and more website owners to DIY SEO.  Our strategy service doesn’t just tell you what is needs doing; it tells you how to do it. We will detail all the techniques, toolsets and tricks of the trade for accomplishing your SEO Strategy to agency standards, i.e. large return with minimum effort.

You may be asking why we are willing to reveal all this information, well, as it happens; many of our clients continue to work with us on certain elements of the strategy. For the link building elements of the strategy we will provide a step by step guide on how to build links against each link mechanism. Some website owners may still choose to outsource parts of this task, which we will of course be happy to help with. We are also on hand to perform landing page optimisation should this be required.

By divulging this information specific to your business, website owners can perform their own SEO at a significantly reduced cost. This allows us to focus on long term advanced SEO Strategy for your business.

This is why we are now offering this unique service that you will not get from any other SEO Agency.

Contact us today about your own bespoke SEO Strategy or find out more about our SEO Strategy Service

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SEO In The Right Order

11/8/2010 18:12

Search engine optimization is not rocket science but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order.

1. Keywords

The keywords that you choose for your search engine optimization activities greatly influence your online success. If you target the wrong keywords, all of your efforts will be in vain.

Choose your keywords wisely. It's not a good idea to optimize your web pages for general one-word keywords. Optimize your pages for highly targeted keywords that attract the right kind of people. You want buyers, not website visitors. The more targeted your keywords, the better.

2. On-page optimization

Once you know the keywords for which you want to be ranked, you have to optimize your web pages for these keywords. Optimize as many different pages for as many different keywords as possible.

Make sure that the keywords appear in the right elements on your pages and that search engines can parse your pages without problems.

Your website architecture is also an element of on-page optimization. Your website navigation should contain your keywords and all pages of your website should be linked in a meaningful way so that search engines can categorize your web pages.

3. Usability and conversion optimization

Even if your website gets hundreds of visitors per day, it still might not deliver sales because the web pages are not user friendly.

Your web pages should have an appealing design, they should be easy to use, they should create trust and they should make it easy to buy.

4. Link building

When all other elements are in place, you can start to get backlinks for your website. In general, more than one web page has been optimized for a given search term so the web page with the best backlinks will be listed in the top results on Google.

The backlinks should target the same keywords as your on-page optimization. If you want to get high rankings for "sports clothing Liverpool" then your web pages should be optimized for that keyword and the links that point to your site should also contain that keyword.

All elements must be in place and they must be in the right order

If you just have links then you won't get sales if your web pages don't convert. If you have optimized web pages, they won't help you if they are optimized for the wrong keywords.

If you have the right keywords and well optimized web pages that convert then you still need good backlinks to get on Google's first result page.

If you want to succeed on the Internet, you must do the right things in the right order

Looking for help getting it right? then drop us a mail

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Google Caffeine Goes Live After Christmas

10/12/2009 6:10

Google Caffeine is the name given to Google's next algorithm update that is going live after the christmas holidays. It seems that Google Caffeine will be more than Google's regular updates. It will probably be a major overhaul of the calculations that Google uses to rank web pages.

What is going to change?

Of course, Google hasn't revealed the details of Google Caffeine yet. However, the new index has been live on some test servers and some Google employees also talked about the next index. The following factors might play a larger role in Google's next index:

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.
  
  You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role.

Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

How can you adjust your web pages to Google's new Caffeine index?

Although Google's Caffeine update hasn't been release yet, there are some things that you can do to increase the chances that your website will get good rankings in Google's new index:

• Remove all spam elements from your web pages. Anything that might be considered spam can and will have a negative effect on the position of your web pages sooner or later. This includes text that has nearly the same color as the background, cloaking and fully automated linking systems.
• Check your website design and the navigation of your website. Your website should have a professional look and feel. The navigation should be easy to understand and your web pages should easily be parseable by search engine spiders.  Social bookmark links already play a role in Google's current algorithm and that role might increase.
• Check your links. You shouldn't link to websites that look like spammers. It's better to focus on quality one way thematic links instead of as many links as possible.

Google Caffeine is going to be released after the holidays. If you follow the tips above, your website will be in a good position when Google's new index will be online.

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