So, you have found a few authority sites that often top the search engines for keyword searches relating to your business / industry. It is likely that the authority site will not want to link to the new kid on the block who may even be going into direct competition with them. Why would they, would you?

 

 

The authority sites do however link too many other websites for what ever reason, and this is where you target your requests. If you get a link from these sites, the high authority website will still have a positive influence on your own site.

 

This is what you need to do:

 

      Find a high quality, high authority website (it should be old, have many inbound links and good rankings on Google).

 

      Ask the high authority website for a link to your website. Don’t wait for a response though carry on with the next step.

 

      Perform a link lookup of the authority site. If your not using a toolset simply do this by typing into a Google search  ‘link: www.AuthoritySiteNameHere.com’ Visit the websites to which the high authority website links to and ask the webmasters of these sites if they want to link to your site.

 

      If using a toolset to manage your links, a word of advice is NEVER use the default template often provided via the toolset. This very transparent and shows the webmaster you are contacting that you are not that bothered about the site, you just want the link. So you should personalise your message, look at their site, complement were necessary but don’t go over board. Ultimately they know and you know your driver is gain a link but don’t stop there. There are often other avenues of affiliation with a relating site that can be far more valuable to your business than a simple link.

 

Of course, these second-tier links are not as valuable as links from the top-authority site. However, they are still very valuable and chances are that they are more valuable than many other links that you can get on the Internet.

 

Go forth and link…..