Always, is the short answer? Link building shouldn’t be a stop and start exercise. Your link building efforts no matter what the scale should be continuous and consistent. This doesn’t mean that spurts of links are not effective when implemented correctly, but 500 new links or book marks in one day and then nothing for 12 months will be very obvious to search engines that actively look for such linking / bookmark patterns. Such patterns are quickly identified and will be simply discounted or removed.

What we say to many clients is that link building is not just about creating links to your site, its about getting your name out there and establishing business to business relationships with other businesses. Often an affiliation with other websites will bring much more than the just page rank link juice you seek to attain but targeted traffic to your site.

The link juice is however an important factor and establishing links especially one way from authority sites is crucial for maintaining high search engine placement. For more information on this, please refer to our previous blog post about how to attain authority one way links.

So link building should be an on-going exercise that you or a member of your business performs on a regular basis. Link building when performed correctly is time consuming and often de-motivating especially for new sites with no authority. Why not outsource your link building to us. Following a review of your website and your business goals, we can formulate a link building strategy adopting a wide mix of techniques that will drip feed links to your site over an agreed timescale. This is most effective way of attaining or maintaining a leading position on the search engines.

Please take a look at our Off-Site search engine optimisation services and contact us if you would require a bespoke link building strategy designed.