Attaining the no.1 spot on Google is great achievement. It's not so great when you see that you get a lot of visitors through your high search engine ranking but only a few actual customers.

 

Search engine optimisation is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimise the conversion rates of your website pages.

 

Why is optimising the conversion rate of your website important?

 

Suppose you sell a product  / service for £50. If the conversion rate of your website is 1% then 1 out of 100 website visitors will buy your product or service. That means that you will sell 2 units if 200 people visit your website.

If you want to double your sales, you have to double the number of visitors that come to your website. That's usually quite difficult. So what now?

If you optimise your web pages so that you have a conversion rate of 2% then you can double your sales without getting more visitors. Increasing the conversion rate of a website is usually easier than getting more customers and obviously far more profitable.

 

What can you do to improve the conversion rate of your website pages?

 

There are several things that you can do to improve the conversion rate of your pages:

 

1. Drive traffic to the most relevant pages on your website.

Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term "buy big green bottles" then your landing page should be a page about big green bottles and it should be possible to buy these bottles right on the page. The same applies for visitors that you get through your regular search engine rankings.

 

2. Check your website statistics for your pages with a high bounce rate.

 

 There are many packages out there that measure this but as a starter use Google analytics, its fast and easy to set up and best of all is free.

Analyse your analytics stats to find pages on your site that have a high bounce rate. If too many people leave your website without fulfilling the desired task then you have to improve your pages and make them more relevant to the user's query. Also check your statistics to find "404 not found" and other errors.

 

3. Add a call to action on all of your landing pages

Every landing page should contain a call to action. Chances are that a website visitor will see only a single page of your website. That's why all pages should contain a call to action so that your website visitors know what to do.  If you can link your call to action to your payment facility or contact form then this will increase conversation rates.

Don’t under estimate the results that on-page SEO can bring your business. Contact Us today for a no obligation discussion.