SEO-Authority.com

Striking The Balance of On-Page & Off-Page SEO

7/10/2010 12:40

Add a comment(2) Views(1349)

Google's Secret Algorithm - Cracked !

23/9/2010 12:47

Last week, Google's own Eric Schmidt advised that listing Google's 200 ranking factors would reveal business secrets. Although Google does not officially publish their ranking algorithms, there is something that you can do to crack Google's secret algorithm.

Google's 200 ranking factors

Google uses about 200 ranking factors to determine the position of a web page in the search results. Unfortunately, Google does not reveal the list of ranking factors and how exactly they are weighted.

Google's ranking formula is a business secret. The problem is that your web pages must have all of these 200 elements if you want to see your pages on Google's first result page.

Which factors are important to Google?

In the past, Google revealed some factors that influence the position of a web page in Google's search results:

• the presence of a search term in the HTML title tag
• the presence of a search term in the HTML body copy
• search terms in bold typeface
• search terms in header tags
• the presence of a search term in anchor text in links to a page
• the PageRank of a page (the actual PageRank, not the toolbar PageRank)
• the PageRank of the entire domain
• the speed of the web site

These eight factors are only some of the 200 factors that Google uses to rank a website. It does not make sense to add your search terms to every element on your website. It's also important that the frequency of the search term in the web page elements is correct.

If a search term appears in every possible element on a page, it is likely that Google will penalize the page because it is over-optimized.

How to crack Google's secret ranking algorithm

The web pages that are listed on Google's first result page for your search terms obviously have all the ranking elements that are needed to get a top 10 position on Google for that search term.

If you want to be listed for the same search term, it makes sense to analyze the top ranked pages.

In which page elements do they use the search term? How many links do the top ranked pages have? How many of these links contain the search term? How often should you use the search term in the different web page elements and the links?

Analyzing the top 10 pages will help you to greatly improve the rankings of your own web pages for your search terms. THis is how we at the SEO-Authority attain page 1 listings for our clients. For help and guidance with this, please contact one of our consultants

Add a comment(1) Views(1068)

URGENT - Google Search Has Changed - You Must Change With IT

20/9/2010 18:17

Last week, Google released Google Instant. You have to adapt to this change if you don't want to lose many website visitors. In this article, we'll explain what Google Instant is and you'll learn what you can do to benefit from the change.

What is Google Instant?

Google Instant is Google's new way to display search results while the user is typing the query. Google tries to complete the query during the input.

For example, when you enter "bike h" then Google will display the results for the keyword "bike helmets" because Google thinks that this is the most likely query.

Google Instant will not display the search results for the keywords "bike h", which are totally different. If you want to get the results for "bike h", you have to click the search button.

What does this mean for your website?

It's very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions.

That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.

How to get more visitors with Google Instant search

Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query.

That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.

If you would like help in identifying the keywords that Google Suggest offers for your keywords, please get in touch. We offer keyword research at just £149

After collecting your keyword list, optimize as many different pages of your website for as many of these keywords as possible.

This is a very important step! If you don't optimize your web pages for these keywords, you'll miss a lot of traffic!

Do not change pages for which you already have high rankings. Optimize new pages of your website for new keywords. The more pages of your website you optimize, the better.

Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions.

If you need any help, drop us a mail

Add a comment(1) Views(900)

How To Become A Trusted Authority Website

9/9/2010 18:42

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google's first result page, you have to make sure that search engines trust your site.

There are several things that you can do to show search engines that your website is trustworthy:

1. Get links from seed sites or from websites that are linked from seed sites

Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by Google then a link from BBC.co.uk will have a positive effect on the TrustRank of your website.

Of course, it is very difficult to get a link from a trusted seed site. Fortunately, the websites that are linked from the seed sites also have a positive effect on the linked sites.

If the BBc.co.uk links to website site2.com, website site2.com links to website site3.com and website site3.com links to your website then your website will still get a good TrustRank.

2. Get links from related websites

Does your website get links from related websites and does it link to other related websites?

Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic? The better your website is integrated in a network of topical sites (by different owners), the more likely it is that your website is a good resource for that topic.

3. Don't link to spam websites

Avoid links to websites of dubious quality. If a website is a known spammer, do not link to the site at all.

If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

5. Try to get links from social networks

The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

6. Offer more than just a few websites

A website that consists of only one page won't be considered an authority website. Search engines want to show good websites with good content in the search results.

If your website has many pages that contain great content about a certain topic then it is much easier to get a good TrustRank.

If search engines trust your website, it is much easier to get high rankings. If you want to find out if your website has all the elements that are needed to get high rankings on Google, Yahoo, Bing and other search engines,  why try our analysis service or contact us for more information.

Add a comment(1) Views(969)

Why You should Focus Your SEO Efforts On Google

1/9/2010 12:37

Experian^® Hitwise^® announced today that Google accounted for 71.43 percent of all U.S. searches conducted in the four weeks ending Aug. 1, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

Add a comment(1) Views(846)