How To Get Authority Links To Your Site
15/5/2009 17:17
So, you have found a few authority sites that often top the search engines for keyword searches relating to your business / industry. It is likely that the authority site will not want to link to the new kid on the block who may even be going into direct competition with them. Why would they, would you?
The authority sites do however link too many other websites for what ever reason, and this is where you target your requests. If you get a link from these sites, the high authority website will still have a positive influence on your own site.
This is what you need to do:
Find a high quality, high authority website (it should be old, have many inbound links and good rankings on Google).
Ask the high authority website for a link to your website. Don’t wait for a response though carry on with the next step.
Perform a link lookup of the authority site. If your not using a toolset simply do this by typing into a Google search ‘link: www.AuthoritySiteNameHere.com’ Visit the websites to which the high authority website links to and ask the webmasters of these sites if they want to link to your site.
If using a toolset to manage your links, a word of advice is NEVER use the default template often provided via the toolset. This very transparent and shows the webmaster you are contacting that you are not that bothered about the site, you just want the link. So you should personalise your message, look at their site, complement were necessary but don’t go over board. Ultimately they know and you know your driver is gain a link but don’t stop there. There are often other avenues of affiliation with a relating site that can be far more valuable to your business than a simple link.
Of course, these second-tier links are not as valuable as links from the top-authority site. However, they are still very valuable and chances are that they are more valuable than many other links that you can get on the Internet.
Go forth and link…..
Building Trust With Leading Search Engines
14/5/2009 5:28
Why is it that some websites can attain high rankings on Google for pretty much any content they publish whilst other websites despite search engine optimisation struggle? It all boils down to TRUST. Trust is a major factor in Google's ranking algorithm
A high trust level is crucial if you want to get high Google rankings
Some websites have managed to reach a very high trust level with Google. That helps them to get higher rankings on search engines than you do.
Why? Google doesn't want to serve spam sites or the unknown in the search results. Google uses this trust factor to protect its core business. It is important to show Google that your website is for real, that you're not a spammer, you are serving informative content and that you plan to stay in business for a long time.
What can I do to gain trust with Google and other leading search engines?
1. Your domain name
The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available. There are a whole host of domain auctions and resale sites that you can do this through. At the SEO-Authority we can assist with this and have all the necessary accounts in place to seek, buy and transfer a domain you may want. We are also experienced negotiators in the purchasing of existing business domains and selling on behalf of clients.
There are many considerations to be aware of when purchasing expiring or expired domains. As this is a huge area in itself, we will create a new posting for this topic.
Back onto domain trust, make sure that the contact information on your whois record is correct. Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you're in another country, use the official top level domain of your country. If your customer base is global consider a .com domain and the top level domain for your country. You can run both independently with different content or simply apply a 301 permanent re-direct from one to the other.
Don't overuse hyphens in your URL. For example, www.keyword-keyword1-keyword2-keyword3-keyword4-.com looks spammy. Although the domain name is considered an important ranking factor, with the increase in Google Chrome usage whereby the domain name isn’t displayed in the search results, less emphasis is being placed on this by Google.
2. website content
Make your contact information easy to find on your website. List a full address and not only your email address on your website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business.
Your website should have a privacy policy and terms and conditions (if applicable). Both should be linked from your sitemap.
Don't use doorway pages. They annoy search engine spiders not to mention website visitors. Doorway pages are a clear indicator of a low quality website and Google will not reward you with high rankings medium to long term.
If possible, keep the HTML code of your web pages below as small as possible so that search engine spiders can crawl it easily. Regularly update your web pages to show Google that your website is alive and serving fresh content
3. Inbound links
Do not participate in automated linking schemes. Keep your linking patterns as natural as possible. If your website gets 1000 inbound links on a single day and then nothing more, this may be considered by Google as paid links and an attempt to trick the search engines. All of the SEO-Authority links building packages are spread across a number of months for this very reason.
The links to your website should contain your keywords but they should not all contain exactly the same link text. If all links to your website used exactly the same link text then this would be a red flag for Google. Create fresh new anchor text for your link partners to display.
Do not advertise the sale or purchase of paid links. This is strictly against Google guidelines and you will be penalised if flagged up. No matter how under the radar you think your paid links may be, just consider how aggressive your industry is. Do you trust your competitors enough not to blow the whistle on you? Yes this happens, more often than you think too. Business is business at the end of the day why wouldn’t your competitor go telling tales to Google if they thought you were gaining competitive advantage over them using such techniques.
Linking is not just confined to website ‘A’ linking to your website. You must also consider when researching link partners who links to them. If website ‘A’ has 1000 links pointing to it from porn, hate, illegal, spam and generally low quality sites that have no relation to your industry, then that link from Site ‘A’ to your website carry’s little value. Although Google don’t advertise this fact, it can actually be damaging to your ranking. As part of our SEO audit and analysis we perform a bad neighbourhood link check to against this very problem.
In summary, trust comes with time but also following best practice techniques for your website content and managing as much as possible references to your business on the World Wide Web. If you are concerned by bad, false references to your company name or website please take a moment to explore our online reputation service.
Targeted Traffic Direct To Your Website
7/5/2009 22:35
Heads up…..I wanted our customers and feed readers to know that the SEO-Authority are now offering 3 unique packages to generate thousands of unique visitors right to your websites front door. How?
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1.Targeted Redirects
2.Targeted PopUnders
3.Keyword Clickthru's |
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All of the above programmes offer a one of or an ongoing monthly campaign option. These programmes deliver results. Not only are you getting traffic but this is motivated and targeted traffic that is generated through the category of your site and even the keywords you strive to achieve no.1 placement for.
More Traffic = More Sales
Check out the details of each of the Targeted Unique website Traffic programmes to find out more
Optimising For Multiple Keyword Phrases
5/3/2009 21:32
Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.
There are good ways and bad ways to target multiple keywords. If you choose the wrong way, search engines will think that you are a spammer. If you choose the right way, your website will get higher rankings. The following three steps will help you to get high rankings for as many keywords as possible.
Step 1: Remove stuffed keywords from your web pages
Some webmasters think that the best way to optimize a website for multiple keywords is to add them on every web page and separate them with a comma.
These websites usually have extremely long meta tags with dozens if not hundreds of keywords. You won't get high rankings on Google with that method. Add dozens of keywords on a web page is called keyword stuffing and all search engines consider this spam. You actually risk your search engine rankings if you use this method on your web pages.
Step 2: Optimize different pages of your website for different keywords
If you add many keyword on the same web page, then the web page will be somewhat relevant to many keywords. If you optimize a web page for one keyword/keyphrase, then your web page will be very relevant to this keyword.
It is much easier to get high rankings if the web page is very relevant to the searched keyword. For that reason, you should optimize as many pages of your website for as many keywords as possible.
The keywords for which you optimize your web pages should be related. If you have a shoe shop, optimize different pages of your website for the keywords sports shoes, sneakers, sandals and boots. By having optimized web pages for these keywords, you show Google that your website is relevant to the topic shoes.
Step 3: Add keyword modifiers and combine these variations
In step two, you have optimized your web pages for keywords such as sneakers and sandals. The next step is to add modifiers to these keywords on your optimized pages. For example, the sneakers page could include these keyword variations: sneakers shop, nike sneakers, cool sneakers, etc.
It's usually a good idea to combine all of these keyword variations in one sentence (for example for your web page title): Buy cool Nike sneakers in our sneakers shop in London. With this single sentence, your web page can be found for many keyword combinations that are included in this sentence.
If you optimize many pages of your website for different but related keywords and if you add variations of each keyword to each page than the content of your web site will be perfectly optimised for high rankings on Google.
If you combine optimized content with good inbound links your website will get the best possible rankings on Google and other search engines. Please Contact our consultants for more information on multiple high ranking search terms.
New Websites Competing V's Established
18/2/2009 17:57
Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.
As these websites have been around for a long time, search engines trust them more and they had a lot of time to get inbound links. If you have a new website, it will be difficult to compete with these established sites.
It is possible to compete with the big players if you have a new website. Here are three tips that will help you to compete with established websites:
Tip 1: Use less popular versions of your target keywords
It's nearly impossible to get high rankings for competitive keywords. Of course, these keywords should be included on your web pages but you should also optimise your web pages for less popular keywords that are not targeted by your competitors.
If your competitors target the keyword "pizza
It is much better to rank #1 for a slightly less popular keyword (you will get some visitors) than to rank #60 for a very popular keyword (you will get no visitors).
Tip 2: Optimize your web pages for as many keyword variations as possible
Repeat tip 1 with as many keywords as possible. For example, you might use "best pizza in
Another advantage of getting high rankings for many of these long keywords is that your website becomes relevant to a topic. The more high rankings your website has for keywords that are relevant to a topic, the easier it gets to get high rankings for more competitive keywords.
Optimize different pages of your website for different keywords and optimize as many web pages as possible. People who search for long keywords are usually people who really care about the subject. These people are more likely to buy something and they might also link to your site.
Tip 3: Create web pages just for getting links
Some web pages on your website should generate revenue; others should help you to get inbound links. The more inbound links your website has, the easier it is to get high rankings.
Create web pages that solve the problems of the web searchers. Write "how to" articles about a very special topic. These web pages often get many inbound links. Of course, you should also actively build inbound links.
Getting high rankings for a new website is not difficult if you choose the right way. Do not attack the big players directly. Start with many related keywords and then proceed to the more competitive keywords.
Focus on both optimising your web pages and getting valuable inbound links. Your website must have good optimised content and good inbound links if you want to get high rankings on Google.
If you own a website new or old and need some help? Take a look at our keyword reaserch services or just Contact Us for a chat.
