Targeted Traffic Direct To Your Website
7/5/2009 16:35
Heads up…..I wanted our customers and feed readers to know that the SEO-Authority are now offering 3 unique packages to generate thousands of unique visitors right to your websites front door. How?
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1.Targeted Redirects
2.Targeted PopUnders
3.Keyword Clickthru's |
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All of the above programmes offer a one of or an ongoing monthly campaign option. These programmes deliver results. Not only are you getting traffic but this is motivated and targeted traffic that is generated through the category of your site and even the keywords you strive to achieve no.1 placement for.
More Traffic = More Sales
Check out the details of each of the Targeted Unique website Traffic programmes to find out more
Optimising For Multiple Keyword Phrases
5/3/2009 15:32
Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.
There are good ways and bad ways to target multiple keywords. If you choose the wrong way, search engines will think that you are a spammer. If you choose the right way, your website will get higher rankings. The following three steps will help you to get high rankings for as many keywords as possible.
Step 1: Remove stuffed keywords from your web pages
Some webmasters think that the best way to optimize a website for multiple keywords is to add them on every web page and separate them with a comma.
These websites usually have extremely long meta tags with dozens if not hundreds of keywords. You won't get high rankings on Google with that method. Add dozens of keywords on a web page is called keyword stuffing and all search engines consider this spam. You actually risk your search engine rankings if you use this method on your web pages.
Step 2: Optimize different pages of your website for different keywords
If you add many keyword on the same web page, then the web page will be somewhat relevant to many keywords. If you optimize a web page for one keyword/keyphrase, then your web page will be very relevant to this keyword.
It is much easier to get high rankings if the web page is very relevant to the searched keyword. For that reason, you should optimize as many pages of your website for as many keywords as possible.
The keywords for which you optimize your web pages should be related. If you have a shoe shop, optimize different pages of your website for the keywords sports shoes, sneakers, sandals and boots. By having optimized web pages for these keywords, you show Google that your website is relevant to the topic shoes.
Step 3: Add keyword modifiers and combine these variations
In step two, you have optimized your web pages for keywords such as sneakers and sandals. The next step is to add modifiers to these keywords on your optimized pages. For example, the sneakers page could include these keyword variations: sneakers shop, nike sneakers, cool sneakers, etc.
It's usually a good idea to combine all of these keyword variations in one sentence (for example for your web page title): Buy cool Nike sneakers in our sneakers shop in London. With this single sentence, your web page can be found for many keyword combinations that are included in this sentence.
If you optimize many pages of your website for different but related keywords and if you add variations of each keyword to each page than the content of your web site will be perfectly optimised for high rankings on Google.
If you combine optimized content with good inbound links your website will get the best possible rankings on Google and other search engines. Please Contact our consultants for more information on multiple high ranking search terms.
New Websites Competing V's Established
18/2/2009 11:57
Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.
As these websites have been around for a long time, search engines trust them more and they had a lot of time to get inbound links. If you have a new website, it will be difficult to compete with these established sites.
It is possible to compete with the big players if you have a new website. Here are three tips that will help you to compete with established websites:
Tip 1: Use less popular versions of your target keywords
It's nearly impossible to get high rankings for competitive keywords. Of course, these keywords should be included on your web pages but you should also optimise your web pages for less popular keywords that are not targeted by your competitors.
If your competitors target the keyword "pizza
It is much better to rank #1 for a slightly less popular keyword (you will get some visitors) than to rank #60 for a very popular keyword (you will get no visitors).
Tip 2: Optimize your web pages for as many keyword variations as possible
Repeat tip 1 with as many keywords as possible. For example, you might use "best pizza in
Another advantage of getting high rankings for many of these long keywords is that your website becomes relevant to a topic. The more high rankings your website has for keywords that are relevant to a topic, the easier it gets to get high rankings for more competitive keywords.
Optimize different pages of your website for different keywords and optimize as many web pages as possible. People who search for long keywords are usually people who really care about the subject. These people are more likely to buy something and they might also link to your site.
Tip 3: Create web pages just for getting links
Some web pages on your website should generate revenue; others should help you to get inbound links. The more inbound links your website has, the easier it is to get high rankings.
Create web pages that solve the problems of the web searchers. Write "how to" articles about a very special topic. These web pages often get many inbound links. Of course, you should also actively build inbound links.
Getting high rankings for a new website is not difficult if you choose the right way. Do not attack the big players directly. Start with many related keywords and then proceed to the more competitive keywords.
Focus on both optimising your web pages and getting valuable inbound links. Your website must have good optimised content and good inbound links if you want to get high rankings on Google.
If you own a website new or old and need some help? Take a look at our keyword reaserch services or just Contact Us for a chat.
SEO Video Marketing - Watch This Space
17/2/2009 16:19
As sites such as You Tube continue to grow and grow and Google further monopolises on its ever increasing advertising networks. Businesses are reaping the rewards from clever product placement and link baiting techniques. We know how effective online video and video advertising can be for various industries and sectors across the board. Video can bring brands, products and services to life in a way that text and static images simply cannot.
As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the necessary last push that a customer needs to actually make a purchase. The SEO-Authority will soon be launcing our video marketing services. Watch this space!
