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RESTON, VA, September 11, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 66.9 percent market share, followed by Microsoft Sites with 17.9 percent and Yahoo! Sites with 11.4 percent (up 0.1 percentage points). Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).

comScore Explicit Core Search Share Report*
 August 2013 vs. July 2013
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Jul-13 Aug-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 67.0% 66.9% -0.1
Microsoft Sites 17.9% 17.9% 0.0
Yahoo! Sites 11.3% 11.4% 0.1
Ask Network 2.7% 2.6% -0.1
AOL, Inc. 1.2% 1.3% 0.1

*“Explicit Core Search” excludes contextually driven searches that do not reflect
specific user intent to interact with the search results.

19.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 12.8 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo! Sites with 2.2 billion, Ask Network with 489 million and AOL, Inc. with 241 million (up 1 percent).

comScore Explicit Core Search Query Report
 August 2013 vs. July 2013
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Jul-13 Aug-13 Percent Change
Total Explicit Core Search 19,376 19,082 -2%
Google Sites 12,976 12,771 -2%
Microsoft Sites 3,460 3,407 -2%
Yahoo! Sites 2,187 2,175 -1%
Ask Network 516 489 -5%
AOL, Inc. 239 241 1%

“Powered By” Reporting

In August, 68.4 percent of searches carried organic search results from Google, while 27.3 percent of searches were powered by Bing (up 0.2 percentage points).


In a video on YouTube, Google’s Matt Cutts explains what will happen if a website that gets penalized for selling links contains a link to your site:


Posted by admin

“Matt said that there will be a large Penguin update in 2013 that he thinks will be one of the more talked about Google algorithm updates this year. Google’s search quality team is working on a major update to the Penguin algorithm, which Cutts called very significant. [...]

Matt also announced there will be a Panda algorithm update this coming Friday (March 16th) or Monday (March 18th). [...] Matt said that they will release another update in the next week or two that specifically targets another large link network.”


For many webmasters, link building has been a numbers game. The more links a website has, the better. Whole industries were built around this idea. You can buy links in bulk and there are several tools that automatically created hundreds of backlinks through low quality links from forums or blog comments.

Since Google’s recent updates, even the most ignorant webmaster should have understood that this is not the way link building works. Google hates these artificial backlinks and you can even get your website in trouble if you use tools and services that automatically create backlinks to your site.

It’s the quality of the backlinks that matters, not the quantity. When you try to get new backlinks to your website, consider the following:

Get backlinks that show your influence

When Google introduced a ranking algorithm that was based on the number of backlinks that point to a website, the main idea was that a website with many backlinks must be an influential website.

Most of the artificial backlinks do not indicate influence at all. If you focus on the backlinks that show Google that your website is important, then you don’t have to worry about future Google updates. Google’s algorithm wants to find important links that point to your website.

Google likes the following links:

    • Links from websites that have a related topic. If your website is an online travel agency, links from travel blogs will have a very positive influence on your rankings.
    • Links from single web pages that are related to your topic. For example, a newspaper website usually isn’t related to your site. If they publish an article about a topic that is related to your website, a link from that page would be great.
    • Links that show the importance of your website. If your website is linked with a “Further information about that topic can be found here” link then search engines will see that your website is an authority for that topic.
    • Links from high authority websites. If Wikipedia or the BBC link to your website, it’s clear that your website must be important.

Get backlinks that show that your website is real

These four link types above are the best links that your website can get. That does not mean that other links don’t count. There are several other link types that will also have a positive influence on your search engine rankings:

  • Links from business associations. These links show search engines that your website belongs to a particular category.
  • Links from related articles. If you publish guest posts on other web logs, it’s okay to link to your site. As long as the content of the page is related to your website, this will have a positive influence. Do not bulk submit the same article to many sites. Be selective.
  • Links from business directories. Some websites such as the Yellow Pages simply must list your website if you want to show search engines that you’re serious about your business.
  • Links from business partners. It’s perfectly fine if your business partners link to your site.
  • Any link that delivers targeted visitors to your website.

Talk to us today about your link building needs


Should you use Google’s disavow links tool?

You should only use Google’s disavow links tool if Google sent you a notification that your website was penalized for unnatural links. Even then, it’s very likely that Google’s Penguin update already disavowed all inorganic links that point to your site.

If your rankings dropped after the Penguin update, that’s because the unnatural links don’t count anymore. The Penguin update probably added an internal rel=nofollow to all unnatural links that point to your site.

The following will happen if you report links to your website with Google’s disavow links tool:

  1. Any links that you report with the disavow links tool will count as rel=nofollow links in your link profile, i.e. Google won’t consider them at all.
  2. As you cannot know which links Google considers spam, you might acidentally remove good links that point to your website. That can have a negative effect on your website rankings.
  3. After using the disavow links tool, you have to ask Google for a reconsideration request. That means that you are self-reporting your website for spam.
  4. Google will take a closer look at your website to find spam.

If you did not spam Google, there’s no need to use the disavow links tool. Using the tool is a confirmation that you spammed Google in the past and that you know it.

What you can do to recover from the Penguin update

Since Google’s Penguin update, automatically created low-quality links don’t work anymore. Google discounted these links and there’s no need to invest time in sending Googel a confirmation that they discounted the right links. Better invest your time in the following:

  1. Try to get natural backlinks from other websites that have a higher quality than the previous backlinks.
  2. Vary the anchor texts that are used in the links to your site. Of course, the links that point to your site still should contain words that relate to your topic. Do not use exact match anchor texts.

That’s all there is to it. It’s all very easy: Google doesn’t want to be tricked. If you tried to cheat Google in the past with shady backlinks and shady search engine optimization methods, then it will take some time until your website recovers.

talk to us today about a link building strategy for your website


Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site?

A) Proven elements that influence the credibility of your website

There are several elements that search engines have been using for a long time to determine the credibility of a website:

  1. Backlinks: the links that point to your website greatly contribute to the trustworthiness of your site. If your website has mainly automatically created low quality links then this won’t have a positive effect on your rankings.

    Links from reputable websites will have a positive effect on the credibility of your own site.

  2. Links to other websites: if your website contains a lot of links to irrelevant websites then this can have a negative influence on the credibility of your site. If your website mainly offers affiliate links or if many of the links to other websites are broken then this might also have a negative influence.
  3. Error-free pages: search engines won’t find your website trustworthy if it contains a lot of errors. Your web pages shouldn’t contain broken links or missing images. A lot of spelling mistakes can also be a sign of a low quality website.
  4. Many website visitors: Google has many ways to track the number of visitors that a website gets (Chrome, Analytics, etc.). A website that gets many visitors seems more trustworthy than a website with only a few visitors.
  5. Good web page navigation: a clear website navigation that makes it easy to find pages is an indicator of a good website. If people find what they’re looking for on your web pages, search engines will give these pages a boost. In addition, a good website structure helps search engines to index all of your pages.

B) New elements that can influence the credibility of your website

In addition to the proven elements above, there are some new elements that influence the credibility of your site.

  1. The number of social mentions: the more often your web pages are mentioned on Twitter, Facebook, Google+ and other social media websites, the more credible your website can be.

    Of course, only real mentions from real people will have a positive influence. Fake likes and mentions might have a negative influence.

  2. Verified authorship: web pages with a verified  that has a good reputation can get better rankings on Google. At this time, the effect of a verified authorship on the rankings of your website seems to be low.

A credible website is important if you want to have a successful online business. In addition to higher rankings on Google and other search engines, people tend to buy much more on credible websites.

Talk to us today about our SEO On-Page Audit to ensure you are getting the most from your website

Posted by admin

In a video on YouTube, the head of Google’s anti-spam team Matt Cutts talked about negative SEO. Can other companies hurt your website rankings by spamming your site? What can you do to avoid this?

Matt Cutts’ statements are somewhat contradicting. He says that negative SEO isn’t a major issue for Google. On the other hand, he says that Google offers a tool that helps you to deal with negative SEO.

1. Matt Cutts says that they try to avoid negative SEO

He says that when Google designs a new anti-spam algorithm, they try to make sure that the algorithm cannot be used to hurt a competitor. He says that they try to make sure that they are resistant against that.

2. Bad backlinks can cause problems

Matt Cutts says that Google has become better in detecting private and public link networks. Links from these link networks can have a negative influence on your Google rankings. This includes automatically created backlinks from forum profile sites, blog spam and all other links that can be created in bulk with a tool.

3. Although most people don’t need it, Google offers the disavow links tool to address negative SEO

According to Matt Cutts, most businesses don’t have to worry about negative SEO simply because no one will use negative SEO on their websites. That statement implies that negative SEO through spam link building is possible.The disavow link tool enables webmasters to give Google a list of backlinks that should be ignored by the ranking algorithm.

4. Time invested in negative SEO is better invested in other things

Matt Cutts says that it usually doesn’t make sense to try to hurt another website with spam links. The links might help the targeted site and the owner of the linked website can always disavow the spam links.

As mentioned in one of our previous posts, it’s likely that the disavow link tool won’t help your website much. It’s more likely that Google simply ignores the spam links. The disavow link tool helps webmasters to feel good because they can do something but this won’t necessarily increase the rankings of their websites.

To increase the rankings of your website, you need more good backlinks. It’s not enough to remove the bad backlinks. Actually, a few good backlinks can outweigh many bad backlinks.

Talk to us today about how we can help generate themed backlinks for your website.


The SEO Authority are proud to support Be Wiser Kawasaki BSB Race Team for the 2013 season for Design & SEO. Event dates now available here and via the wesbite www.apkawasaki.co.uk

5/6/7 April Brands Hatch Indy Kent
12/13/14 April Thruxton Hampshire
4/5/6 May Oulton Park * Cheshire
24/25/26 May Donington World Superbike Leicestershire
14/15/16 June Knockhill Fife
5/6/7 July Snetterton 300 Norfolk
19/20/21 July Brands Hatch GP Kent
9/10/11 August Oulton Park (triple header) Cheshire
24/25/26 August Cadwell Park * Lincolnshire
6/7/8 September Donington Park GP Leicestershire
4/5/6 October Silverstone GP Northamptonshire
18/19/20 October Brands Hatch GP (triple header) Kent
Posted by admin

Are you dissatisfied with the performance of your website? Maybe it’s time to take another close look at your web pages. Look at your website with the eyes of an uninterested third party. Step back and take a neutral look on your website:

Check: Are your web pages fast enough?

Does your website load fast or do you have to wait for the pages? Slow loading web pages keep customers away. Only use third party plugins if they are really necessary and use asynchronous JavaScript code whenever possible.

Check: What is your website about?

Your website visitors should see at a glance what your website is about. Come straight to the point. Tell your website visitors what they will get on your website.

Check: Do your web pages look good and up-to-date?

The first impression is very important. Does your website look like the website of a professional business or does it look as if it has been coded by your nephew in 1999? Is it easy to see that your pages are regularly updated?

Check: Do your visitors get lost on your site?

A good website navigation is very important. The usability of your website can influence your search engine rankings. Show your website visitors on which page they are and which options they have.

Check: Do you offer compelling content?

The content of your web pages should be interesting, informative and error-free. Focus on your website visitors. Replace all sentences that start with “We” with sentences that start with “You.”

Answer the visitor’s question “What’s in it for me?” as clearly as possible. Each page should have a clear call to action.
The things above are the first things that you should check if your website does not perform as expected. If you want to know how to get your web pages on Google’s first page talk to the SEO Authority today.


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