Guaranteed Rankings & First Page Placement
20/5/2009 9:35
In a word No, and anybody using white hat techniques should tell you the same. In our experience guaranteed first page placement from SEO firms often promotes Black Hat SEO. i.e. quick wins to get you ranked for the sole purpose of getting paid.
Getting on the first page of Google is not a difficult task when un-restricting techniques. Maintaining rank and high search engine position is the challenge and what you should be aiming to achieve. Don’t ever be tempted by the quick wins and promises. You may see results, but they will most probably be temporary and could result in your site being penalised and even suspended from Google’s and other leading search engines results pages.
It is fair to say that an established site that has not yet been optimised and operates in a low competition industry can be as close as you can get to a guaranteed result from our perspective. But here at the SEO-Authority, we still wouldn’t guarantee it. Why, Not confident enough? No. But a guarantee is a cast iron statement. Unless you have overall control of every competitor, every Google update and even the site that we are optimising, how can you offer this? So we don’t! No matter how sure we may be.
Google algorithms that determine website search engine placement are ever changing to ensure nobody; including SEO specialists can make such a guarantee. For info Google applied algorithm 450 changes last year. If Google lose the upper hand and control then it would start a downwards spiral for Google as we know it.
This doesn’t mean that you can’t master the field of SEO but it is a living formula and array of techniques as Google makes a point of changing things to protect their business and to keep everyone on their toes. This where the firms like the SEO-Authority add real value, as our teams are continually researching new techniques and validating existing techniques to ensure we can offer the most effective solutions to our clients.
Every online business may be different but all share a common goal which is attaining top listings on the leading search engines. Don’t get carried away by the flashy marketing, keep your search engine optimisation inline with your business objectives which for 99% of company’s will be for stable, long term growth and performance. The golden rule applies, if it sounds to good to be true then, well you know the rest..


