What is going to change?

Of course, Google hasn't revealed the details of Google Caffeine yet. However, the new index has been live on some test servers and some Google employees also talked about the next index. The following factors might play a larger role in Google's next index:

• Website speed: if you have a slow loading website, it might not get high rankings on Google.
• Broken links: if your website contains many broken links, this might have a negative impact of the position of your web pages in Google search results.
• Bad neighborhoods: Linking to known spammers and getting a lot of links from known spammers isn't good for your rankings in Google's current algorithm. The negative impact of a bad neighborhood will probably be even worse with Google Caffeine.
• The over-all quality of your website: Google's new algorithm probably will take a closer look at the over-all quality of your website. It's not enough to have one or two ranking factors in place.
  
  You'll probably need good optimized content, a good website design with a clear navigation, good inbound links, a low bounce rate, etc. The number of social bookmarks might also play an increased role.

Factors like the age of a website, its past history, authority etc. will still play a role in Google's new index. However, the effect of the different factors on your rankings will shift.

How can you adjust your web pages to Google's new Caffeine index?

Although Google's Caffeine update hasn't been release yet, there are some things that you can do to increase the chances that your website will get good rankings in Google's new index:

• Remove all spam elements from your web pages. Anything that might be considered spam can and will have a negative effect on the position of your web pages sooner or later. This includes text that has nearly the same color as the background, cloaking and fully automated linking systems.
• Check your website design and the navigation of your website. Your website should have a professional look and feel. The navigation should be easy to understand and your web pages should easily be parseable by search engine spiders.  Social bookmark links already play a role in Google's current algorithm and that role might increase.
• Check your links. You shouldn't link to websites that look like spammers. It's better to focus on quality one way thematic links instead of as many links as possible.

Google Caffeine is going to be released after the holidays. If you follow the tips above, your website will be in a good position when Google's new index will be online.

So what does this mean for SEO. The title although heavily influenced by SEO should not just be a keyword strong bunch of words

Depending on which kind of traffic you want to attract, you should use different title formats on your web pages:

1. News titles (not so good for Search Engine Optimisation)

This kind of title is often used by bloggers and news article promoters. Here are some examples:

1. How at risk is your identity?
2. Recession causes unrest in the city
3. Nominate your hero
4. Jacko King of pop dies

The problem with these titles is that they are not good for search engine optimisation. These titles usually don't contain relevant keywords and they don't look very attractive in the search results.

There won't be many people who will type " Recession causes unrest in the city" in Google's search box so it's not likely that the page will get many visitors through search engines.

2. Shopping titles (good for SEO)

Shopping titles usually contain a product name that is used by web surfers. If they also contain a call to action, you can get targeted visitors with these titles. Here are some examples:

Compaq 6400 10-Inch Black Netbook - 9.5 Hour Battery Life

Compaq 6400 - Buy it now for only £249.95

Buy a Compaq 6400 with extended guarantee

Free shipping: HP Compaq 6400 - £249.95

The first shopping title is rather descriptive because it only lists the features. The other titles contain a call to action (buy now), prices and additional benefits (free shipping).

People who want to buy a Compaq 6400 probably will click on the title with the call to action while people who are looking for product information might choose the first title.

3. Information seeker titles (good for SEO)

Information seeker titles won't attract buyers but people who are looking for information about a special topic. Here are some examples:

1. How to lose weight as fast as possible
2. How to repair a broken stool
3. 10 mistakes most parents make when choosing a school
4. How to find the perfect golf course
5. 10 ways to find the perfect partner

These web page titles are good because they will attract visitors over a long time period. People are always looking for "how to" articles and solutions to their problems and you will get long term, constant traffic with these pages.

Action plan: how to change your current web page titles

Good web page titles can make a huge difference in the number of visitors that your website gets. For that reason, you should check the titles of all web pages of your website now:

Make sure that the titles of your web pages are descriptive. It should be clear what to expect on the pages.

If possible, add a call to action and benefits in your web page title.

1. Put the most important information at the beginning of the title. Search engines might shorten the title in the search result pages and people might not see the complete text, plus the first characters / words are more highly regarded.
2. If you're not a major brand name, avoid your company name in your web page titles. People wont know who you are so use the character limit wisely
3. Do not use the same title for all of your web pages. This is a mistake that many beginners make and if across many pages and keyword heavy could be construed as an attempt to fool the search engines which may result in penalties

People judge books by their covers and search results by web page titles. If you want to get as many website visitors as possible, you should develop engaging titles for all pages of your site. Build and they will come.

Search engine optimisation is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimise the conversion rates of your website pages.

Why is optimising the conversion rate of your website important?

Suppose you sell a product  / service for £50. If the conversion rate of your website is 1% then 1 out of 100 website visitors will buy your product or service. That means that you will sell 2 units if 200 people visit your website.

If you want to double your sales, you have to double the number of visitors that come to your website. That's usually quite difficult. So what now?

If you optimise your web pages so that you have a conversion rate of 2% then you can double your sales without getting more visitors. Increasing the conversion rate of a website is usually easier than getting more customers and obviously far more profitable.

What can you do to improve the conversion rate of your website pages?

There are several things that you can do to improve the conversion rate of your pages:

1. Drive traffic to the most relevant pages on your website.

Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term "buy big green bottles" then your landing page should be a page about big green bottles and it should be possible to buy these bottles right on the page. The same applies for visitors that you get through your regular search engine rankings.

2. Check your website statistics for your pages with a high bounce rate.

 There are many packages out there that measure this but as a starter use Google analytics, its fast and easy to set up and best of all is free.

Analyse your analytics stats to find pages on your site that have a high bounce rate. If too many people leave your website without fulfilling the desired task then you have to improve your pages and make them more relevant to the user's query. Also check your statistics to find "404 not found" and other errors.

3. Add a call to action on all of your landing pages

Every landing page should contain a call to action. Chances are that a website visitor will see only a single page of your website. That's why all pages should contain a call to action so that your website visitors know what to do.  If you can link your call to action to your payment facility or contact form then this will increase conversation rates.

Don’t under estimate the results that on-page SEO can bring your business. Contact Us today for a no obligation discussion.

If you have already invested time in researching the best keywords for your website then you will have a list as long as your arm of words / phrases you wish to rank highly for.

With this in mind, how many keywords should your website target? Perhaps I should rephrase. How many keywords should each of your webs pages target?

Answer:

#1

You should not try to optimise one webpage for one than one keyword / phrase. The phrase can of course consist of multiple words but a different phrase will require a different page.

Why? Well it’s much better for ranking purposes  if a web page is highly relevant to one keyword than somewhat relevant to many search terms. If you concentrate on one keyword per page then it is much more likely that your web page will get a top listing on Google for that keyword / phrase.

You will get the best possible results if you optimise different pages of your website for different but related keywords.

How to optimise a web page for your chosen keyword

When you optimise a web page for a keyword, it's important that the right elements of your web page contain the keyword in the right frequency. In the old days simply hitting the optimum % of keyword density used to do the trick. Not any more. The only true way of measuring keyword density levels is to evaluate your top 10 competitors for that exact phrase and evaluate how much / how little they use the keyword phrase within the core elements of the website content, i.e. meta data, h1 tags, inbound links, outbound links, the content itself.. and the list goes on.

The keyword competitor analysis is a task the SEO-Authority do as part of an SEO Audit & Analysis Report, or please contact us for more information

Single keywords Vs keyword phrases

You should always aim to optimise your web pages for a very targeted keyword that consists of many words. A keyword that consists of many words is called "key phrase". This has several advantages:

1. It's much easier to get top 10 rankings for targeted key phrases because the competition is not as fierce as the competition for single word key words.

2. Key phrases attract much more targeted website visitors. People who search for "Football" might be interested in magazines, clubs or even the players. People who search for "Buy Cheap football kits" are looking for inexpensive football kits and they are ready to buy. There is little reward in optimising your website for keywords that don’t result in orders to your basket. What it  will result in is a high bounce rate of traffic from your site.

3. By optimising your web page for a key phrase, you automatically optimise your web page for the parts of that key phrase. For example, your web page will automatically be optimised for "football kits", "football" and other keywords if you optimise your page for "Buy Cheap football kits"

Optimise one web page for one keyword and introduce and optimise as many webpage’s as necessary. More is defiantly better!

If many pages of your website have been optimised for many related keywords then your website will look relevant to the topic of your keywords (in the example: "football"). If search engines think that your website is relevant to a special topic then it will be easier to get high rankings for the individual keywords.

                         Dominate Your Market With Twitter:

                         Tweet your way to business success

To avoid infringements of publisher rights (Publisher: Infinite Ideas) we can give you exclusive quotes from the book that will give you some insight into Jons Twitter research and findings, but to get the full story, yes you guessed it, you will have to buy it.

This blog post isn't about plugging the book as much as possible (did I mention its available in all good book shops) it's simply extracting some of the key points relating to SEO Strategy.

We all know the importance of back links and authority ones at that, however Twitter isn’t great for providing such links but that doesn’t mean it cant help with your SEO efforts:

Jon states:

“A <nofollow> tag is an instruction to the search engines not to follow a link to its destination and to essentially ignore it. Twitter could be a great tool for generating thousands if not millions of links, because every time you post a web address in your Tweet this could be a valuable backlink to your website... in fact lots of people are including their URLs in their Tweets for that express reason – however, what they don’t realise is that Twitter is adding a <nofollow> tag to those links essentially nullifying them from an SEO perspective.” (JS)

He goes on to explain:

“Why? Well, if links within Tweets were taken into account by search engines, spammers would immediately try to take advantage of it and flood Twitter with useless links and spam. For that reason Twitter is adding the <nofollow> tag to ensure the party isn’t ruined by spammers and abuse of the system” (JS)

So should you even bother with Twitter links?

Very much so, regardless of the <nofollow> tag, the search engine web bots may not be able to follow them but humans certainly can. Additionally if you have something informative to Tweet to your Followers then include it, after all quality content as with websites will attract a natural flow of targeted traffic.

Jon does point out that:

“Although links posted within Tweets are not relevant for search engines… Don’t forget that you are able to add a link within your profile to your website – the web page you point to on your profile does not have a <nofollow> tag so it will indeed assist with your  search engines rankings.” (JS)

Twitter Trends

Twitter is a great way to visualize trends and observe what are latest hot topics. SEO is very much related to keywords and Twitter is a great mechanism for tracking those keywords and in real-time conversations, so back links are not the be all and end all of SEO.

Jon writes:

“So, instead you can focus your attention on Twitter to see what is becoming interesting, which keywords users are using in order to create relevant articles or content. Therefore Twitter is a great way to both anticipate and to monitor interesting subjects, and to ensure that you are first to know what is already or is becoming important.” (JS)

Tip: Check out some of the TAG cloud tools such as Tweetscoop which present visual depictions of a sites content to help you quickly identify those trends.

Finally Jon talks about Twitter and SERP’s

“Twitter posts and accounts appear on Search Engine Result Pages (SERPs), especially if you have linked to them from other sites (like your blog or your website etc.)"

"Using Twitter regularly and including relevant keywords in your Tweets will increase your Twitter account visibility on search results, whether or not the search engine user is a Twitter user. This is a great way to drive that traffic to your website.” (JS)

Give us a tweet..

To find out more about this book and other publications from the Author Jon Smith please visit our Publications Page

On looks alone, Bing is not dramatically different from Google. There are however some visible changes:

* Bing shows a preview of the web pages in the search results when you hover your mouse pointer at the right side of the search results.

* Bing displays fewer results if it is certain that it has understood your intent. The search for "Facebook", for example, brings up just one result linking to the site itself.

* Some search results are divided into categories. For example, if you search for the popular musicians "Oasis", you'll get results in the categories news, songs, movies, biography, wallpaper and downloads. In addition, the search results show images, videos and the popularity of the musician.

* Despite the background image, Bing's homepage loads very quickly in your web browser because the search box and logo load first. You can turn off the background image.

* Wikipedia searches can be displayed inline in the search results without leaving the Bing site by clicking the "Enhanced view" link.

Bing's video search lets you watch videos without leaving the search engine.

* Bing offers specific health, shopping and travel search engines, as well as instant answers to travel searches. For instance, the search "London hotels" displays a selection of hotels in Las Vegas, including hotel stars and prices.

* Bing's search history lets you return to your most recent searches of the last two days. This feature can be turned off to protect your privacy.

* Bing features a different background image every day. The image contains special hidden hotspots that lead you to more information (soon advertising?) about the image.

* Some of Google's features are missing, for example, Bing doesn't seem to recognize misspellings and returns no results in these cases.

How Microsoft BING differs from the LIVE / MSN searches in terms of the Algorithm will become evident following further testing. We ourselves are carrying out significant tests against BING in comparison to Google and yahoo to see if there have been any significant updates. What this space…..

There are many website analytics packages available on the market. This article isn’t about reviewing those. I will focus on how you can use the outputs of such tools to monitor and improve your SEO efforts. I will lean towards Google Analytics as a toolset as this has the lions share of market.

When first accessing Google’s Analytics tool and without customisation you are immediately presented with a summary page showing a whole host of information that can steer your SEO efforts. Your eyes are immediately drawn to the map of the world showing your visitors geographical location. We all love graphical and picture representations of data, it’s pleasing to the eye, especially when you’re tracking hits to your site. In addition to looking good, it serves an important purpose for your SEO efforts. This is called Geo targeting.

“Geotargeting” refers to using Analytics data to gain information about the geographical locations of visitors to your website.  This information is crucial in deciding whether to focus on a particular geographic location for maximising growth and whether it will be viable to increase advertising in areas where the company has less visiblity.

Geotargeting can also be used to decide if there is any value in translating your website to cater for foreign languages.  For instance, if research shows that a high number of visitors to your site are from China, it might provide fruitful to create a Chinese language version of the site to home in on this potential market. You will note that I use the words “create a Chinese language version of the site” and not use the phrase ‘translate your page’. Their are hundreds are translation software tools on the net, many free but even with the paid tools, the accuracy of language conversion is not 100%. If you are serious about targeting internationally, ensure your page is professionally translated. The equivalent of ‘Pigeon English ‘is not going to maximise on your opportunity.

Another important measurement that Analytics provides is Bounce Rate. “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

The Bounce rate of a website can be used to measure the ‘Visit Quality’ of a visitor to your website.  If the Bounce rate for your site is high, this suggest that the landing page for the visitor is not relevant or compelling enough for the visitor to explore further.

To reduce the Bounce rate, ensure that your landing pages match what was promised on the links to those pages or from links from your web ads.  A high bounce rate will significantly reduce your conversion rate and if you are adopting a Pay Per Click programme, it will be costing you money.

Looking at your traffic sources is another important factor when planning your SEO. Understanding how visitors find your site, i.e. organic search, referring sites, Pay Per Click etc is essential when calculating marketing cost and effort in each of these areas. If your highest source of traffic is via PPC, then your efforts should be focussing on Organic search with the aim of reducing your PPC costs and improving free search traffic. If your site frequently refers visitors from partner sites than its essential that your partnership / linking agreements remain in place. You can then also start exploiting similar sites to these referring sites with the aim of increasing this source of traffic.

I have only touched on 2 elements of analytics and the list of benefits goes on. Off the shelf so to speak and without customisation you are offered whole host of data you can use to plan your SEO.  If you would like assistance in interpreting your analytics data or if you would like to take it to the next level, please contact us for a no obligation discussion

What we say to many clients is that link building is not just about creating links to your site, its about getting your name out there and establishing business to business relationships with other businesses. Often an affiliation with other websites will bring much more than the just page rank link juice you seek to attain but targeted traffic to your site.

The link juice is however an important factor and establishing links especially one way from authority sites is crucial for maintaining high search engine placement. For more information on this, please refer to our previous blog post about how to attain authority one way links.

So link building should be an on-going exercise that you or a member of your business performs on a regular basis. Link building when performed correctly is time consuming and often de-motivating especially for new sites with no authority. Why not outsource your link building to us. Following a review of your website and your business goals, we can formulate a link building strategy adopting a wide mix of techniques that will drip feed links to your site over an agreed timescale. This is most effective way of attaining or maintaining a leading position on the search engines.

Please take a look at our Off-Site search engine optimisation services and contact us if you would require a bespoke link building strategy designed.

Getting on the first page of Google is not a difficult task when un-restricting techniques. Maintaining rank and high search engine position is the challenge and what you should be aiming to achieve. Don’t ever be tempted by the quick wins and promises. You may see results, but they will most probably be temporary and could result in your site being penalised and even suspended from Google’s and other leading search engines results pages.

It is fair to say that an established site that has not yet been optimised and operates in a low competition industry can be as close as you can get to a guaranteed result from our perspective. But here at the SEO-Authority, we still wouldn’t guarantee it. Why, Not confident enough? No. But a guarantee is a cast iron statement. Unless you have overall control of every competitor, every Google update and even the site that we are optimising, how can you offer this? So we don’t! No matter how sure we may be.

Google algorithms that determine website search engine placement are ever changing to ensure nobody; including SEO specialists can make such a guarantee. For info Google applied algorithm 450 changes last year. If Google lose the upper hand and control then it would start a downwards spiral for Google as we know it.

This doesn’t mean that you can’t master the field of SEO but it is a living formula and array of techniques as Google makes a point of changing things to protect their business and to keep everyone on their toes. This where the firms like the SEO-Authority add real value, as our teams are continually researching new techniques and validating existing techniques to ensure we can offer the most effective solutions to our clients.

Every online business may be different but all share a common goal which is attaining top listings on the leading search engines. Don’t get carried away by the flashy marketing, keep your search engine optimisation inline with your business objectives which for 99% of company’s will be for stable, long term growth and performance. The golden rule applies, if it sounds to good to be true then, well you know the rest..

When was the last time you typed your company name into a search engine search? Where you just checking to see that you were placed or did you actually examine all of the references to your company name.

With the increase of social media sites, blogs and forums at an unprecedented rate it is likely that a disgruntled customer, a competitor or in some cases just for the hell of it, someone has written something about your company that is less than flattering. Often all it takes is one or two bad comments to put a potential customer of buying your products and services. Negative reviews always outshine positive ones as human behaviour pushes people to read the bad before the good. It is amazing how much people do believe what they read and base there perceptions upon it.

As mentioned in one of our previous posts, spreading negative company perception is becoming an increasingly used underhand tactic by aggressive competitors.

Combating this problem can be tough especially if someone has a particular grievance against your company and has used a variety of forums to exercise there opinions. If you are not in this predicament now, our advice is why wait for this happen? There are a number of techniques you can employ to ensure that your website and positive references to your site will outrank current or future bad references to your business.

Take a look at our online reputation management services or contact us for me info.

However your current online reputation stands, be armed and ready…

So, you have found a few authority sites that often top the search engines for keyword searches relating to your business / industry. It is likely that the authority site will not want to link to the new kid on the block who may even be going into direct competition with them. Why would they, would you?

The authority sites do however link too many other websites for what ever reason, and this is where you target your requests. If you get a link from these sites, the high authority website will still have a positive influence on your own site.

This is what you need to do:

      Find a high quality, high authority website (it should be old, have many inbound links and good rankings on Google).

      Ask the high authority website for a link to your website. Don’t wait for a response though carry on with the next step.

      Perform a link lookup of the authority site. If your not using a toolset simply do this by typing into a Google search  ‘link: www.AuthoritySiteNameHere.com’ Visit the websites to which the high authority website links to and ask the webmasters of these sites if they want to link to your site.

      If using a toolset to manage your links, a word of advice is NEVER use the default template often provided via the toolset. This very transparent and shows the webmaster you are contacting that you are not that bothered about the site, you just want the link. So you should personalise your message, look at their site, complement were necessary but don’t go over board. Ultimately they know and you know your driver is gain a link but don’t stop there. There are often other avenues of affiliation with a relating site that can be far more valuable to your business than a simple link.

Of course, these second-tier links are not as valuable as links from the top-authority site. However, they are still very valuable and chances are that they are more valuable than many other links that you can get on the Internet.

Go forth and link…..

A high trust level is crucial if you want to get high Google rankings

Some websites have managed to reach a very high trust level with Google. That helps them to get higher rankings on search engines than you do.

Why? Google doesn't want to serve spam sites or the unknown in the search results. Google uses this trust factor to protect its core business. It is important to show Google that your website is for real, that you're not a spammer, you are serving informative content and that you plan to stay in business for a long time.

What can I do to gain trust with Google and other leading search engines?

1. Your domain name

The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available. There are  a whole host of domain auctions and resale sites that you can do this through. At the SEO-Authority we can assist with this and have all the necessary accounts in place to seek, buy and transfer a domain you may want. We are also experienced negotiators in the purchasing of existing business domains and selling on behalf of clients.

There are many considerations to be aware of when purchasing expiring or expired domains. As this is a huge area in itself, we will create a new posting for this topic.

Back onto domain trust, make sure that the contact information on your whois record is correct. Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you're in another country, use the official top level domain of your country. If your customer base is global consider a .com domain and the top level domain for your country. You can run both independently with different content or simply apply a 301 permanent re-direct from one to the other.

Don't overuse hyphens in your URL. For example, www.keyword-keyword1-keyword2-keyword3-keyword4-.com looks spammy. Although the domain name is considered an important ranking factor, with the increase in Google Chrome usage whereby the domain name isn’t displayed in the search results, less emphasis is being placed on this by Google.

2. website content

Make your contact information easy to find on your website. List a full address and not only your email address on your website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business.

Your website should have a privacy policy and terms and conditions (if applicable). Both should be linked from your sitemap.

Don't use doorway pages. They annoy search engine spiders not to mention website visitors. Doorway pages are a clear indicator of a low quality website and Google will not reward you with high rankings medium to long term.

If possible, keep the HTML code of your web pages below as small as possible so that search engine spiders can crawl it easily. Regularly update your web pages to show Google that your website is alive and serving fresh content

3. Inbound links

Do not participate in automated linking schemes. Keep your linking patterns as natural as possible. If your website gets 1000 inbound links on a single day and then nothing more, this may be considered by Google as paid links and an attempt to trick the search engines. All of the SEO-Authority links building packages are spread across a number of months for this very reason.

The links to your website should contain your keywords but they should not all contain exactly the same link text. If all links to your website used exactly the same link text then this would be a red flag for Google. Create fresh new anchor text for your link partners to display.

Do not advertise the sale or purchase of paid links. This is strictly against Google guidelines and you will be penalised if flagged up. No matter how under the radar you think your paid links may be, just consider how aggressive your industry is.  Do you trust your competitors enough not to blow the whistle on you? Yes this happens, more often than you think too. Business is business at the end of the day why wouldn’t your competitor go telling tales to Google if they thought you were gaining competitive advantage over them using such techniques.

Linking is not just confined to website ‘A’ linking to your website. You must also consider when researching link partners who links to them. If website ‘A’ has 1000 links pointing to it from porn, hate, illegal, spam and generally low quality sites that have no relation to your industry, then that link from Site ‘A’ to your website carry’s little value. Although Google don’t advertise this fact, it can actually be damaging to your ranking. As part of our SEO audit and analysis we perform a bad neighbourhood link check to against this very problem.

1.Targeted Redirects   2.Targeted PopUnders   3.Keyword Clickthru's

All of the above programmes offer a one of or an ongoing monthly campaign option. These programmes deliver results. Not only are you getting traffic but this is motivated and targeted traffic that is generated through the category of your site and even the keywords you strive to achieve no.1 placement for. 

More Traffic = More Sales

Check out the details of each of the Targeted Unique website Traffic programmes to find out more

There are good ways and bad ways to target multiple keywords. If you choose the wrong way, search engines will think that you are a spammer. If you choose the right way, your website will get higher rankings. The following three steps will help you to get high rankings for as many keywords as possible.

Step 1: Remove stuffed keywords from your web pages

Some webmasters think that the best way to optimize a website for multiple keywords is to add them on every web page and separate them with a comma.

These websites usually have extremely long meta tags with dozens if not hundreds of keywords. You won't get high rankings on Google with that method. Add dozens of keywords on a web page is called keyword stuffing and all search engines consider this spam. You actually risk your search engine rankings if you use this method on your web pages.

Step 2: Optimize different pages of your website for different keywords

If you add many keyword on the same web page, then the web page will be somewhat relevant to many keywords. If you optimize a web page for one keyword/keyphrase, then your web page will be very relevant to this keyword.

It is much easier to get high rankings if the web page is very relevant to the searched keyword. For that reason, you should optimize as many pages of your website for as many keywords as possible.

The keywords for which you optimize your web pages should be related. If you have a shoe shop, optimize different pages of your website for the keywords sports shoes, sneakers, sandals and boots. By having optimized web pages for these keywords, you show Google that your website is relevant to the topic shoes.

Step 3: Add keyword modifiers and combine these variations

In step two, you have optimized your web pages for keywords such as sneakers and sandals. The next step is to add modifiers to these keywords on your optimized pages. For example, the sneakers page could include these keyword variations: sneakers shop, nike sneakers, cool sneakers, etc.

It's usually a good idea to combine all of these keyword variations in one sentence (for example for your web page title): Buy cool Nike sneakers in our sneakers shop in London. With this single sentence, your web page can be found for many keyword combinations that are included in this sentence.

If you optimize many pages of your website for different but related keywords and if you add variations of each keyword to each page than the content of your web site will be perfectly optimised for high rankings on Google.

If you combine optimized content with good inbound links your website will get the best possible rankings on Google and other search engines. Please Contact our consultants for more information on multiple high ranking search terms.

As these websites have been around for a long time, search engines trust them more and they had a lot of time to get inbound links. If you have a new website, it will be difficult to compete with these established sites.

It is possible to compete with the big players if you have a new website. Here are three tips that will help you to compete with established websites:

Tip 1: Use less popular versions of your target keywords

It's nearly impossible to get high rankings for competitive keywords. Of course, these keywords should be included on your web pages but you should also optimise your web pages for less popular keywords that are not targeted by your competitors.

If your competitors target the keyword "pizza new york" then you might optimize one of your pages for "pizza newyork". Even if your version of the keyword gets only a fraction of the original keyword, you will still get more visitors than before.

It is much better to rank #1 for a slightly less popular keyword (you will get some visitors) than to rank #60 for a very popular keyword (you will get no visitors).

Tip 2: Optimize your web pages for as many keyword variations as possible

Repeat tip 1 with as many keywords as possible. For example, you might use "best pizza in new york", "recommended pizza restaurant new york", etc. Even if each keyword delivers only some visitors, you will get many visitors with all keywords combined.

Another advantage of getting high rankings for many of these long keywords is that your website becomes relevant to a topic. The more high rankings your website has for keywords that are relevant to a topic, the easier it gets to get high rankings for more competitive keywords.

Optimize different pages of your website for different keywords and optimize as many web pages as possible. People who search for long keywords are usually people who really care about the subject. These people are more likely to buy something and they might also link to your site.

Tip 3: Create web pages just for getting links

Some web pages on your website should generate revenue; others should help you to get inbound links. The more inbound links your website has, the easier it is to get high rankings.

Create web pages that solve the problems of the web searchers. Write "how to" articles about a very special topic. These web pages often get many inbound links. Of course, you should also actively build inbound links.

Getting high rankings for a new website is not difficult if you choose the right way. Do not attack the big players directly. Start with many related keywords and then proceed to the more competitive keywords.

Focus on both optimising your web pages and getting valuable inbound links. Your website must have good optimised content and good inbound links if you want to get high rankings on Google.

If you own a website new or old and need some help? Take a look at our keyword reaserch services or just Contact Us for a chat.