SEO & Web Design Case Studies

Real projects. Told by the businesses.

See how different businesses approached SEO, website design, ecommerce and digital growth — from the challenges they faced and the work carried out to the results achieved and their own experience of working with SEO Authority.

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Inside Each Case Study The full story, not just the headline.
01
The Challenge Where the business started and what needed to improve.
02
The Work The SEO, website and digital changes made.
03
The Outcome What changed for the business as a result.
From the Client Business owners sharing their experience in their own words.
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Client Case Studies

The story behind the results. In their own words.

A closer look at the challenges each business faced, the work carried out and the impact it had, alongside the client's own view of the experience.

Native Landscape Design website project

Native Landscape Design

A website design and local SEO project focused on improving search visibility for commercially important landscaping and garden design searches across Wirral.

10 Primary Keywords Ranking in the Top 3
#1 Organic Position For key target searches
#1 Google Local Pack Prominent local visibility
01 The Challenge

Native Landscape Design needed a website that reflected the quality of its landscaping and garden design work while competing more effectively for high-value local searches across Wirral.

02 What I Changed

The website was developed around a clearer service structure with stronger on-page optimisation, local relevance, improved metadata, internal linking and search-focused content built around the services prospective customers were actively looking for.

03 The Result

Native Landscape Design now holds Top 3 positions for ten of its primary target keywords, including number one organic placements for key searches. The business also holds a number one position in the Google Local Pack, giving it strong visibility across both organic and local search results.

Project Focus

Website design, local SEO and search visibility built around the services and locations most important to the business.

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Saniclad ecommerce website and SEO project

Saniclad

A complete ecommerce redesign and SEO restructuring project focused on reducing reliance on paid advertising, strengthening organic product visibility and creating a better route from search to purchase.

317% Increase in Top-3 Rankings Increased from 6 to 25 keywords
25 Top-3 Google Rankings Including multiple #1 positions
AI Search Visibility Regularly cited in relevant AI results
01 The Challenge

Saniclad had an established customer base and a substantial product range, but the business remained heavily reliant on paid search for visibility and sales. Organic rankings for important commercial product searches needed strengthening, while the existing ecommerce experience also needed to be modernised.

02 What I Changed

The website was completely redesigned and rebuilt around a clearer ecommerce journey. Product and category listings were restructured and optimised, technical SEO was improved, internal linking was strengthened and commercial content was aligned with the searches customers were actually making. The wider strategy also strengthened the signals used by both traditional search engines and AI-powered search platforms.

03 The Result

Saniclad's Top-3 Google rankings increased from 6 to 25, representing a 317% increase across important commercial search terms. These rankings include multiple number-one positions for key products. The brand is also regularly surfaced and cited across relevant AI-powered search results, giving the business stronger visibility beyond paid advertising across both traditional and emerging search channels.

Project Focus

Ecommerce redesign, product SEO, technical optimisation, organic search growth and stronger visibility across both traditional and AI-powered search.

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Your Project

Could your business be next? Let’s build the next result.

Every project starts with understanding where the business is now, what is holding it back and what meaningful growth should look like. From there, the right mix of website design, SEO and digital improvement can be built around the goals of the business.

Wirral Website Design → Wirral SEO →
01
Understand the starting point Where your website, search visibility and digital performance currently stand.
02
Identify the opportunity Focus on the changes most likely to improve visibility, enquiries, orders or overall performance.
03
Build around business outcomes The goal is not more activity for the sake of it, but work that supports measurable commercial growth.